Conversion Tracking Guide
This document explains how conversion tracking works on the Slise platform, including how to use tracking tokens and which parameters are most important.
Overview
Conversion tracking allows advertisers to measure user actions (such as sign-ups, purchases, or installs) that occur after interacting with an ad.
To ensure accurate attribution, Slise provides dynamic tracking tokens that can be appended to landing page URLs. These tokens are replaced in real-time with actual values when a user clicks an ad.
How It Works
A user clicks on an ad.
The click URL includes one or more tracking tokens.
Slise dynamically replaces these tokens with real values.
The user is redirected to the advertiser’s landing page.
The advertiser records these values and attributes conversions accordingly.
Example
Tracking URL
https://example.com/?click_id={click_id}&campaign={campaign_id}&geo={geo}
After Click (Resolved)
https://example.com/?click_id=abc123xyz&campaign=9876&geo=NG
Available Tokens
Below is the full list of supported tokens on the Slise platform:
Most Important Tokens
While all tokens can be useful, the following are critical for proper conversion tracking:
1. {click_id}
Unique identifier for each click
Must be stored and passed back on conversion
Enables precise attribution
2. {publisher_id}
Identifies the traffic source
Important for partner-level performance tracking
3. {campaign_name} or {campaign_id} Or both concatenated together
Identifies which campaign generated the conversion
Useful for reporting and optimization
Example Conversion Flow
User clicks ad → redirected with:
?click_id=abc123&publisher_id=4
Your system stores:
click_id = abc123 & publisher_id = 4
Conversion occurs → you report:
click_id=abc123 & publisher_id = 4
Slise matches conversion to the original click and publisher
Notes
Tokens are case-sensitive
Missing tokens may result in incomplete attribution
Some tokens are optional but recommended for deeper analytics