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Why no one wants your referral links
Heads I Win, Tails You Lose
 • 
Oleksii Sidorov
 and 
Slise
How to price targeted ads — the hard task of putting a tag on people's attention
Look, we all love targeted ads. Bringing the best deals to the best people. But what to do with not so good deals for not so good people?
 • 
Oleksii Sidorov
 and 
Slise

July 2023

5 alternatives to Coinzilla to promote your crypto project. The bitter truth about Web3 growth channels
A review of 5 popular crypto-traffic sources with all their good and bad.
 • 
Oleksii Sidorov

May 2023

Web3 Marketing Attribution—Top-6 tools compared for you
UTM is dead, and these companies have killed it
 • 
Slise
 and 
Oleksii Sidorov

March 2023

The Map of Onchain Distribution. 5 ways to reach wallet owners and what to lookout for in each of them
If you are in Web3 growth and don't use wallet data for advertising, are you really in Web3 growth?
 • 
Slise
 and 
Oleksii Sidorov
How to split the pie: Shaping Web3 Advertising market under fair competition
Is there a life after monopoly?
 • 
Oleksii Sidorov
 and 
Slise

January 2023

Why there will be no ad giants like Google or Meta in Web3. Decentralized future of digital advertising
What if there were no walls?
 • 
Oleksii Sidorov
 and 
Slise
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