The Map of Onchain Distribution. 5 ways to reach wallet owners and what to lookout for in each of them

If you are in Web3 growth and don't use wallet data for advertising, are you really in Web3 growth?

Sep 23 • 

Slise

 and 

Oleksii Sidorov

The Real Cost of Attention: A Data-Driven Guide to Pricing Targeted Ads

Look, we all love targeted ads. Bringing the best deals to the best people. But what to do with not so good deals for not so good people?

Sep 16 • 

Oleksii Sidorov

 and 

Slise

Why No One Wants Your CPA Referral Links: The Uncomfortable Truth for Advertisers

Heads I Win, Tails You Lose

Sep 9 • 

Oleksii Sidorov

 and 

Slise

The 2025 Map of On-Chain Distribution: A Strategic Guide to Reaching Wallet Owners

The Paradigm Shift – From Web2 Analytics to Web3 Distribution

Sep 2 • 

Slise

 and 

Oleksii Sidorov

August 2025

The Inevitable Fracture: Why Web3’s Open Data Economy Prevents Advertising Monopolies

The Web2 Fortress – How Data Walled Gardens Built Empires

Aug 26 • 

Slise

 and 

Oleksii Sidorov

1

December 2024

A New Era for Web3 Advertising: Decoding W3M Ventures' Strategic Acquisition of Slise

Unlocking the power of onchain data for Web3 Ads together

Dec 24, 2024 • 

Slise

2

July 2023

The Red Pill for Crypto Marketers: 5 Hard Truths About User Acquisition Beyond Coinzilla

A review of 5 popular crypto-traffic sources with all their good and bad.

Jul 10, 2023 • 

Oleksii Sidorov

4

March 2023

How to split the pie: How Web3 Is Building a Fairer, More Competitive Advertising Market

The Paradigm Shift – From Walled Gardens to Open Ecosystems

Mar 1, 2023 • 

Slise

 and 

Oleksii Sidorov

1